What happens at a women's party? – an Instagram post turned into a sold-out party series and a functioning business at HER.

Jade Hutton-Mills initiated HER., a female-focused event series, inspired by the Sziget Festival. The first event took place in November 2022, gaining popularity through social media promotion. HER. aims to create a safe community for women, offering not just parties but also workshops. Initially reliant on ticket sales, the business model evolved to include partnerships with venues and sponsors. Jade, who shifted from a legal career to PR, now leads a team to ensure HER. is recognized beyond her involvement. The series has successfully transitioned from a festival idea to a thriving community event.