Housing in the fourth quarter, or the power of momentum and the fight for annual plans

In Q3 2026, 18 capital market companies sold approximately 7,000 apartments, marking an 18% increase year-on-year. The total sales for the first nine months reached 19,600 units, also up by over 18%. Despite a slowdown in early 2026, the market rebounded in the following quarters. Major developers like Dom Development and Develia reported strong sales, with Dom Development achieving its best quarter ever. However, some companies faced challenges, such as Archicom, which fell short of its sales target. The market remains competitive, with rising costs and inflation impacting buyer decisions. Experts predict a strong Q4, but consumer sentiment is declining, suggesting potential stagnation in 2027.