The most recognizable logo in Poland has disappeared. Biedronka has presented a new store

The owner of Biedronka has filed a trademark application for "7Biek" on May 5, 2026, with the registration published on September 22. The first store under this new brand is located in Siewierz, previously a Biedronka, featuring a new logo that includes a ladybug graphic. This pilot project aims to test a new store concept and layout, with positive initial customer feedback. The name "7Biek" relates to Biedronka's express delivery service, BIEK, which partners with Glovo for quick grocery deliveries. Currently, 30 stores are equipped for online orders, with plans for expansion in new cities by 2026.