Netflix and Disney+ with ads in Poland. Experts: pressure on television will increase

The introduction of ad-supported subscriptions by streaming platforms like Netflix and Disney+ is expected to reshape the VOD market in Poland. Analysts predict that hybrid subscriptions will gain popularity, potentially accounting for a significant portion of the market by 2025. The expected pricing for these plans suggests substantial savings for viewers, with estimates indicating a 35-55% reduction compared to ad-free options. This shift may lead to new bundled packages from telecom operators, integrating various streaming services. The impact on traditional broadcasters is anticipated to be significant as advertisers may shift their budgets towards these platforms, increasing competition in the advertising space.