O mais belo horizonte

The author reflects on the importance of social investment in cooperatives, emphasizing that it should not be viewed as a mere expense. He argues that social efficiency is crucial for financial stability and that cooperatives inherently embody ESG principles. The article discusses the competitive advantage of cooperatives in retaining talent through purpose-driven management and highlights the unique relationship between members and the cooperative. The author concludes that social capital leads to financial capital, ensuring the resilience of cooperatives in challenging times.