O princípio do desconforto: a essência do desenvolvimento

The pursuit of comfort often hinders societal development, as true progress arises from discomfort and challenges. Action stems from adversity, and transforming discomfort into concrete proposals is essential for economic growth. Many choose inaction due to a lack of perspective, accepting their circumstances without questioning them. Discomfort should be embraced and taught in management schools to foster innovative thinking among leaders. In a world facing structural changes, leaders must feel discomfort to drive improvement. Entrepreneurship can address discomfort by creating solutions to problems. The current global inequalities necessitate a persistent discomfort to motivate actions that enhance the dignity of lives in the Global South, ultimately benefiting the Global North. Short-term profit focus undermines long-term sustainability, highlighting the need for a broader understanding of economic opportunities.