‘Philip Morris misleadingly presents heated tobacco products as an alternative to smoking’

Philip Morris is accused of misleadingly marketing heated tobacco products as safer alternatives to smoking. Wanda de Kanter, a lung doctor and activist, is filing a complaint against the company for deceptive advertising practices. The complaint, supported by various organizations, will be submitted to the Public Prosecution Service. De Kanter argues that the health risks of heated tobacco are similar to those of regular cigarettes, despite the company's claims. She highlights that the marketing tactics resemble those used for light cigarettes and emphasizes the need to prevent misconceptions about these products. Earlier this year, Philip Morris faced criticism from the Advertising Code Commission for promoting alternative tobacco products in violation of advertising laws.