Philipp Stiehler, the new leader of Penny Hungary: We are preparing for further expansion

Philip Stiehler has taken over the management of Penny Hungary, aiming to strengthen its market position and expand its network. He emphasizes the importance of local products and collaboration with Hungarian suppliers, noting the competitive nature of the retail market. Stiehler plans to enhance the product range in response to changing consumer demands, including organic and vegan options. The company is also focused on modernizing existing stores and improving customer experience through self-service checkouts and electronic shelf labels. Penny Hungary operates nearly 250 stores and is exploring further expansion opportunities across the country.