Podlaskie before the ITTF fair: The tourist voucher was a hit, now we are adding the CzekApp.

Podlaskie participates in TT Warsaw tourism fair for the second time, aiming to promote its natural attractions and tourism offerings. The region focuses on cycling, kayaking, and hiking trails, emphasizing tranquility and authenticity. The Podlaski Bon Turystyczny program has boosted tourism, increasing visitor numbers and extending stays. Recent years have seen record growth in tourism, with a 50% rise in bookings in 2025. The region's strategy includes sustainable tourism, extending the tourist season, and digital innovations. Plans for 2027 include enhanced sustainable tourism packages.