Poles are increasingly shopping with AI. The problem starts when paying.

The e-commerce market is evolving towards AI-driven shopping experiences, with consumers increasingly preferring interactions with AI agents over traditional search methods. Polish online shoppers show a high demand for innovations like virtual fitting rooms and AI shopping assistants. However, many local e-stores remain invisible to algorithms due to unstructured product data, leading to high cart abandonment rates. While AI can enhance product discovery and comparison, consumers still want to maintain control over their purchasing decisions. The future of shopping may involve AI managing the entire process, from need identification to transaction finalization, but challenges remain in ensuring a seamless checkout experience.