Polish brand conquers foreign markets. "In Lithuania, we are more popular than in Poland"

Anna Rutkowska-Didiuk discusses Mokosh's international expansion, emphasizing local partnerships and the longevity trend in cosmetics. She highlights the challenges women face in striving for perfection across various life aspects. Mokosh began its foreign expansion in 2019, successfully entering markets like Lithuania by leveraging local distributors. The brand adapts to local realities, sometimes operating under different names. The longevity approach focuses on skincare at the cellular level, addressing lifestyle factors affecting skin health. Additionally, Mokosh offers workshops for corporate women, addressing the pressures of perfectionism and fostering discussions about daily challenges. The brand aims to understand its consumers beyond just being customers.