Polish television stations will earn more from streaming. They have contracts with giants from the USA

TVN Media has partnered with Disney+ to sell advertising in Poland, while Cyfrowy Polsat expands its collaboration with YouTube to monetize its content. This reflects a trend where traditional broadcasters seek partnerships with digital platforms to enhance their advertising reach and revenue. TVN Media will facilitate ad sales for Disney+, which plans to introduce a lower-cost subscription model with ads. Meanwhile, Cyfrowy Polsat aims to increase its content offerings on YouTube, leveraging the platform's extensive reach and monetization tools. This strategic shift comes as video advertising spending in Poland rises significantly, contrasting with a decline in traditional TV ad spending.