Front grille as a display. The chief designer of the new brand wants people to be able to change the car's face

The Lepas Aura concept features a unique front display that can change its appearance, allowing customization for owners. Serbian designer Ivan Dulanović aims to differentiate the brand in a crowded market. While the display is visually appealing, its practicality and integration into production models remain uncertain due to regulatory and cost concerns. Dulanović emphasizes the importance of creating a memorable identity for Lepas amidst numerous new Chinese brands. He also highlights the rapid development pace in China compared to Europe, which influences design processes. The brand plans to incorporate more physical buttons in its interiors, catering to diverse customer preferences across markets.