Forecast: Poland will be flooded with tourists. They will come from Europe, Korea, and India. They will leave billions of euros.
The European tourism market is expected to grow significantly by 2036, driven by international travel and emerging markets. Poland will remain a key destination, particularly for neighboring countries, while growth is anticipated from Ireland, the Netherlands, and Finland. The report forecasts a 32% increase in accommodation demand, with international stays rising by 42%. Emerging markets in Eastern Europe and Asia, such as Georgia and China, will see substantial growth. Budget hotels are likely to benefit from this trend, as international travel becomes more accessible. Tourist spending in Europe is projected to exceed €1.3 trillion by 2036, reflecting a 64% increase.