When the banker stopped having a face

The banking profession is increasingly focused on sales targets, leading to a loss of personal connection with clients. Historically, bankers knew their clients well, understanding their financial situations and needs. However, the current emphasis on numbers and performance metrics reduces clients to mere sales opportunities. This shift neglects the diverse realities of clients across different regions, where financial literacy and needs vary significantly. The article argues that while technology can enhance banking processes, it cannot replace the human element essential for building trust and understanding clients' unique circumstances. The banking profession must prioritize personal relationships over sales figures to maintain trust and provide meaningful service.