Quebramar: Customer loyalty already accounts for 76% of the revenue of the Portuguese brand

Quebramar's new data strategy has led to 76.2% of its sales coming from loyal customers, generating €6.5 million in revenue. The brand achieved a 21-fold ROI through email marketing, emphasizing the importance of customer retention over acquisition. By centralizing data across its 50 stores and online platform, Quebramar increased the average spend of loyal customers by 26%. The company aims to personalize customer interactions through a Customer Data Platform, resulting in a 44% growth in its loyalty program since its relaunch. E-goi, a technology partner, highlights the need for brands to focus on loyalty to ensure long-term profitability.