Who is André Janones, the leftist guru on social media key to Lula's reelection

André Janones emerged as a key figure in Lula's re-election campaign, leveraging social media to mobilize support. His WhatsApp channel, 'Ejército de Lula', gained over 10 million followers, helping to counter misinformation and engage voters. Janones, a former bus collector turned politician, criticized the left's previous digital strategies and advocated for a more aggressive online presence. His approach, outlined in his book 'Janonismo Cultural', emphasizes capturing user attention through direct and emotional communication. Despite his success, Janones faced scrutiny from electoral authorities for alleged misinformation campaigns.