A record number of Hungarians vacationed in Croatia, but the strong forint has hit the domestic hospitality industry hard.

This year, a record number of Hungarians vacationed in Croatia, while domestic tourism saw a 7% decline compared to last year, primarily due to fewer foreign visitors. The drop in foreign tourists is attributed to currency fluctuations affecting their spending power in Hungary. Experts suggest that the tourism sector has reached a limit where rising energy costs can no longer be passed on to guests. Croatia has become increasingly popular among Hungarian travelers, with significant growth in interest during both the peak and off-peak seasons. The Kvarner Bay remains the top destination, followed by Istria and Zadar County, with Dubrovnik experiencing the highest growth due to new direct flights.