Return of the cigarette flame in the imagination of 'Gen Z'

Kylie Jenner's recent comments on cigarettes have sparked concern among anti-tobacco advocates. With over 450 million followers, her influence is significant. Other celebrities, like Charli XCX and Swann Arlaud, have also embraced smoking in public, contributing to a trend of 'cigfluencers' promoting smoking culture. This resurgence of cigarette visibility in media raises alarms about its impact on public health perceptions.