Famous chef distances herself from prestigious competition. "I won't come"

Ana Roš, chef of Hiša Franko, announced she will not attend the World's 50 Best Restaurants gala, criticizing the competition's focus on visibility over culinary excellence. She expressed gratitude for the recognition her restaurant received but emphasized the excessive time and resources needed for marketing within the awards ecosystem. Roš prefers to invest in her team and guests rather than participate in the competition's promotional demands. Her stance has garnered support from industry peers, highlighting ongoing concerns about the competition's evaluation methods and the influence of marketing budgets on rankings. Despite criticisms, the World's 50 Best remains a significant benchmark in the culinary world.