Bag "Pa-tudo": the impact on the lives of over 12,000 animals

On October 11, the Mata do Jamor in Oeiras hosted the "Cãominhada Max & Mila’s World" event, gathering around 300 families and their pets. The event aimed to promote Lidl's new pet food range and highlight the impact of the "Pa-tudo" initiative, which supports animal welfare. The "Pa-tudo" bag, launched in June 2026, contributes to animal care by donating half of its €1 purchase price to support local animal associations. In just four months, €270,000 was raised to assist over 12,300 animals. Lidl's Corporate Affairs Head, Vanessa Romeu, emphasized the company's commitment to social responsibility. The event featured various animal associations and was supported by ambassador Cláudia Vieira, who praised the initiative's impact. The "Pa-tudo" bag will continue to be available in Lidl stores, further aiding animal welfare efforts.