Salazar and the origins of political marketing in Portugal

The article discusses the propaganda strategies employed by Salazar's regime in Portugal, particularly through the National Propaganda Secretariat established in 1933. It highlights the campaign "Angola is Ours" launched in 1961 amidst nationalist uprisings in Angola, which aimed to legitimize colonial warfare and foster national unity. The campaign utilized slogans and music to create a sense of identity and mobilization, framing the colonial territories as integral parts of Portugal. It also involved significant changes in legislation to improve the image of Portugal internationally. The narrative constructed sought to unify the nation under a singular identity while portraying external threats to consolidate internal cohesion.