Foldable iPhone Duo for 55 thousand. Addiction specialist on the trap of the new technological status

Apple has launched its first foldable phone, the iPhone Duo, priced from 55,000 CZK, sparking mixed reactions among consumers. Addiction specialist Adam Kulhánek explains how premium brands exploit dopamine pathways in the brain, creating a fleeting sense of happiness associated with expensive gadgets. While loyal fans eagerly pre-order, concerns about the device's durability and high price linger. The desire for new technology is linked to reward anticipation and social status, with influencers playing a significant role in shaping consumer behavior. The phenomenon of hedonic adaptation leads to a quick decline in satisfaction, prompting users to seek new stimuli. Excessive technology use can result in various issues, particularly among youth, highlighting the need for setting boundaries and managing screen time effectively.