Will bacon chips come to an end? Manufacturers fear EU regulations

Chip manufacturers are concerned about new EU regulations restricting meat-related names to animal products only. This could lead to the removal of flavored snacks like bacon chips from shelves. The European Snack Association warns that the regulations may unintentionally affect products that reference meat flavors without containing meat. They seek clarification on how these rules apply to flavored snacks. A proposed amendment aims to allow meat-related names for flavor descriptions, distinguishing them from actual meat products. The regulations will take effect in 2026, with specific naming rules starting in 2029, raising uncertainty for manufacturers.