Sponsor buys the logo, the patron gives freedom. It's time to repair the relationship between business and culture.

In March 1918, during the German bombardment of Paris, British art collectors Charles Holmes and John Maynard Keynes purchased artworks from Edgar Degas's collection. They aimed to enrich the National Gallery with pieces by renowned artists, while Keynes also bought a Cézanne for himself. This act reflects Keynes's philosophy of cultural patronage, balancing public and private funding for the arts. He later advocated for the establishment of the Arts Council in the UK, emphasizing the importance of supporting culture. Today, Poland faces challenges in cultural funding, with a significant portion of resources directed towards security rather than the arts. Despite generous donations, the cultural sector struggles for sustainable financial support, highlighting the need for a robust patronage system.