Taku Morikawa (Uniqlo): "We are in the full phase of learning from the Spanish customer"

Uniqlo is focusing on expanding its presence in Spain, particularly in Madrid and Barcelona, before entering other cities. The company aims to learn about Spanish customer preferences and has plans for future openings based on careful location selection. Uniqlo's European sales have surged, with a 40% increase last fiscal year, and the brand is adapting its offerings to better suit local tastes. The CEO, Takeshi Morikawa, emphasizes the importance of understanding the European market and acknowledges past missteps in their approach. Uniqlo is also investing in R&D centers in London and Paris to stay attuned to European trends.