Toblerone drags small British vegan chocolate brand to court

Mondelez has filed a lawsuit against Catherine's Originals in London's High Court, alleging trademark infringement related to the O'bar chocolate bar. The multinational claims that the design of the O'bar misleads consumers into thinking it is associated with a well-known brand. Catherine's Originals, founded by teenager Catherine Dodd in 2021, defends its product, stating the shape represents the letter 'O' and emphasizes its commitment to its brand identity. Mondelez argues that the Toblerone shape is iconic and a key trademark, asserting its duty to protect its intellectual property. The legal dispute follows unsuccessful attempts to resolve the matter amicably.