UOKiK won in court against Biedronka. It's about popular promotions
The court confirmed that Biedronka misled consumers regarding promotions, leading to a reduced fine of nearly 84 million PLN. The UOKiK previously imposed a fine of 105 million PLN for misleading advertising about vouchers. Biedronka's practices have faced scrutiny, including issues with pricing discrepancies and promotional clarity. The company plans to appeal the ruling, while UOKiK intends to contest the reduced penalty. Biedronka expressed satisfaction with the court's acknowledgment of their arguments and remains committed to offering competitive promotions.