Why do millions of people watch puppies doing almost nothing?

Florian Vanlee, a visual culture professor, discusses the appeal of slow TV, exemplified by a Finnish livestream of newborn puppies. This format captivates millions due to its simplicity and authenticity, contrasting with fast-paced media. The live aspect enhances viewer engagement, offering a real-time experience. Puppies, with their inherent cuteness, contribute to the trend's popularity, which has roots in Scandinavian culture. Slow TV fosters a sense of community and national identity, making it a valuable format for public broadcasters. Vanlee suggests that similar content could succeed in other regions, including Belgium, with alternatives like kittens or chicks.