What is ‘coordinated inauthentic behaviour’ – and how is it distorting Europe’s online democracy?

Coordinated inauthentic behavior (CIB) manipulates social media to amplify specific messages, distorting public opinion, especially during elections. A recent study highlighted its impact in Serbia, where networks promoted former PM Aleksandar Vučić while undermining independent media. This manipulation creates a false perception of political dominance, affecting voter perception and democratic discourse. CIB tactics have grown since Covid, raising concerns about freedom of expression and the integrity of democratic processes.