The Budapest Olympics is still just a possibility, but the race for the name NOlympia has already begun.

Trademarks serve as crucial market tools for distinguishing goods and services. They can include words, logos, slogans, or shapes, creating associations between products and their manufacturers. The selection of trademarks requires careful consideration, as they must be actively used after registration. Notably, the Cabinet Office led by Antal Rogán registered the slogan "Good News" but failed to transfer it to Fidesz, resulting in its inheritance by Bálint Ruff's office. Additionally, Ruff's team now owns the trademark "We Don't Pay!" originally registered by Rogán's team. The CÖF organization also holds the trademark for "Peace March," which remains relevant despite the event's cancellation.