Dior received the internet's hatred for Christmas
November has arrived, and luxury brands like Dior and Prada have launched holiday campaigns featuring hand-drawn animations. Prada's campaign, released on October 27, showcases the work of legendary animator John Pomeroy, while Dior's November 4 release, directed by Sylvain Chomet, has sparked controversy over potential use of AI in animation. Critics pointed out glitches and unnatural movements in Dior's film, leading to speculation about AI involvement. Chomet and producer Aton Soumache defended their work, clarifying that while some automation was used, the film was primarily hand-drawn. The debate highlights the tension between traditional craftsmanship and modern technology in the fashion industry.
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