The main sponsor would reconsider its support for the hockey World Cup if the Russians also participate.

Skoda is reconsidering its sponsorship of the men's ice hockey world championship if the Russian team participates, citing values in conflict with Russia's ongoing aggression. The company has supported the event since 1993 and is awaiting a resolution. Other sponsors, like AJ Products and Nokian Tyres, have already withdrawn due to Russia's involvement. The upcoming championship in Germany faces uncertainty after the Court of Arbitration for Sport ruled that Russia should be allowed to compete. Several national federations, including Sweden and Finland, have indicated they will not play against Russia. The IIHF disagrees with the CAS decision and is monitoring the situation, emphasizing the challenges posed by Russia's return, including visa and security issues. They are in dialogue with national federations to ensure participant safety and event integrity.