Hungarians are hardly moved by Black Friday, but there is something that many have been searching for lately

As November arrives, the darkening days are met with Christmas lights and Black Friday promotions in Hungary. However, the shopping frenzy seen in the U.S. is not mirrored in Hungary, where interest in Black Friday is lower. Recent Google Trends data shows a slight increase in searches for Black Friday, peaking on November 6, but overall interest is down 10% compared to last year. The term 'sales' has seen a 7% increase in searches, though still 6% lower than last year. In contrast, searches for Christmas decorations surged by 110% since late October, particularly in Veszprém, Nógrád, and Borsod counties. The article highlights consumer behavior and the effectiveness of marketing strategies during the holiday season.