The head of the media authority opposes the introduction of the advertising tax

Polyák Gábor, the president of the National Media and Infocommunications Authority, opposes the reintroduction of the advertising tax, citing potential harm to the already struggling Hungarian media market. He emphasizes the need for recovery rather than additional burdens on media providers. The authority plans to submit an official stance against the tax to the Parliament. A recent proposal suggests a tiered advertising tax system starting January 1, 2027, where larger companies would pay higher rates based on their advertising revenue. The government anticipates generating 14 billion HUF from this tax to support healthcare initiatives.