The Media Council asks the government not to introduce the advertising tax

The Hungarian Media Council has expressed concerns about the proposed advertising tax set for 2027, arguing it could distort the media market further. They emphasize the need for stable operating conditions to ensure diverse information dissemination. The government plans a 3.5% tiered advertising tax, targeting both local and global media companies, which currently benefit from significant advertising revenues without contributing taxes in Hungary. Media Council President Gábor Polyák deems the tax unnecessary but supports taxing global media firms. He advocates for studies assessing the impact of any new taxes on media diversity before implementation.