The Media Council requests the National Assembly to remove the advertising tax from next year's tax laws

The Media Council urges the Parliament to remove the reintroduction of the advertising tax from next year's tax laws, citing risks to domestic media operations. They argue that the expected revenue of 14 billion HUF does not justify the potential harm to local media companies and highlight the lack of impact assessment for the proposal. The government plans to reinstate the advertising tax, which would impose a tiered tax rate based on revenue, differing from the previously announced flat rate. The Council warns that this tax could lead to losses for major media companies and further distort the market, especially given past state interventions. They also express concerns about the feasibility of collecting the tax from global tech companies, noting previous non-compliance. The Council calls for the abandonment of the tax and a thorough impact assessment before any new taxes are imposed on the media sector.