The entire Hungarian media market will be examined by the media authority, KESMA, 4iG, and Indamedia will also be on the agenda.

The Hungarian media authority is initiating a comprehensive examination of the media market and related sectors, as stated by Gábor Polyák in an interview. The aim is to identify any market dominance that could lead to abuse by certain players. The investigation will not focus on individual entities but rather on the broader media landscape, including the Central European Press and Media Foundation and the dominant role of 4iG Nyrt. The impact of public funds in media production will also be assessed. Polyák emphasized the need for extensive data to support informed decisions and highlighted the importance of studying the role of artificial intelligence and new distribution platforms in shaping the future of Hungarian media. Additionally, he mentioned plans to reform the NMHH, particularly in digital child protection and media literacy.