An Italian is the world’s best negotiator: “Here’s how AI can help you strike better deals”

Giuseppe Conti, a leading negotiation expert, discusses the evolving role of AI in negotiations. While AI can assist in small-scale negotiations, it struggles with larger contracts due to the importance of human relationships. AI can enhance human negotiators by processing vast amounts of information quickly, leading to improved outcomes. However, it cannot replace the nuanced understanding required for building trust and managing complex interpersonal dynamics. Conti emphasizes that AI should be used to support human negotiators rather than replace them, especially in significant negotiations where relationships matter.