Bijenkorf replaces famous klimpieten after 63 years with bears

The Bijenkorf is replacing traditional climbing Piet figures with bears in its stores, marking a shift in its holiday display. This change will be implemented in Amsterdam, The Hague, Utrecht, and Amstelveen starting this fall. The department store previously altered its figures in 2015, opting for gold-colored Piets to align with a more luxurious brand image. The new bear, named Bob de Beer, has been a familiar character since the 1980s and will now serve as a helper to Sinterklaas, bringing joy and festive magic to the stores during the holiday season.