Nearly 30 influencers receive a slap on the wrist for illegal health claims

A significant portion of influencers promoting dietary supplements on social media make illegal claims, according to the Dutch Food and Consumer Product Safety Authority (NVWA). An investigation of 38 accounts on TikTok and Instagram revealed that 28 did not comply with regulations. The influencers had follower counts ranging from 750 to one million, with 19 posts identified as severely misleading. The NVWA focused on claims regarding health benefits, such as boosting immunity or strength, often linked to unproven or overly general health claims. Some posts included medical claims, while one made a false nutritional claim. Influencers were warned or fined, and must amend or remove misleading posts to avoid further penalties.