Blond Amsterdam is 25 years old. 'People ask: is that hype still not over?'},

Blond Amsterdam celebrates its 25th anniversary amidst challenges from new European anti-dumping duties. The brand, known for its colorful and playful tableware, has maintained popularity since its peak around 2010. Workshops for painting Blond ceramics remain highly sought after, attracting fans who appreciate the unique designs. Founders Femque van Geffen and Janneke Dröge started the brand after art school, initially painting their own dishes. Collaborations with major brands like Nestlé helped propel Blond's growth. Despite market fluctuations, the brand focuses on its core product line and its loyal customer base, primarily women aged 18 to 40.