The global memory crisis has brought brutal revenue to manufacturers

Counterpoint Research's latest analysis reveals a staggering 369% increase in memory sales revenue in Q3 2026 compared to the previous year. South Korea's Samsung leads the market with a 38% share, followed by SK hynix at 29%. Despite SK hynix's quarterly revenue growth of over 40%, future declines are anticipated due to Samsung's dominance in HBM4 technology. The Chinese company CXMT faces challenges as it won't start mass production of HBM3e modules until 2027. TrendForce forecasts continued price increases driven by AI demand, with no significant price drops expected until major manufacturers ramp up production in 2028.