Brussels wants to promote sustainable tourism in more regions of Europe. The goal is to recognize the value it creates for communities and to avoid tourist pressures in certain areas.

The European Commission has launched a new strategy to promote sustainable tourism across Europe, aiming to enhance competitiveness and resilience in the sector. This initiative seeks to support local communities by balancing tourism development and improving visitor experiences. The strategy emphasizes the importance of tourism to the European economy, contributing significantly to GDP and employment. It also addresses challenges such as labor shortages and geopolitical uncertainties. The Commission plans to establish a European Tourism Alliance to foster collaboration among stakeholders and promote lesser-known destinations. Additionally, it aims to improve infrastructure and mobility while ensuring that tourism benefits are distributed more evenly across regions throughout the year.