Can the EU make it harder to trick consumers online?

The EU's proposed Digital Fairness Act aims to enhance consumer protection by addressing subscription traps and manipulative marketing tactics. It mandates reminders before free trials end and requires explicit consent for charges. The act also seeks to ban 'dark patterns' that mislead consumers and restricts online gaming purchases for children. While some experts argue the proposal may hinder innovation, others believe it simplifies regulations for businesses. The legislation is still subject to approval by the European Parliament and member states, with potential changes expected during discussions.

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