The Chinese sold more cars in Europe than Japan. Hybrids are the driving force behind the growth.

Chinese car brands have surpassed Japanese manufacturers in new car registrations in Europe for the first time, achieving a market share of 12.7% in Q3 2026. This marks a significant increase from just 1% five years ago. The growth is driven by brands like Chery, BYD, and SAIC, with hybrids playing a crucial role alongside electric vehicles. In Poland, Chinese brands captured 15.6% of the market, with MG leading registrations. As the EU tightens import policies, Chinese manufacturers are establishing production facilities in Europe, indicating a shift from being mere importers to local producers. This expansion challenges established Japanese and European brands, necessitating a reevaluation of their market strategies.