Commission wants to strengthen Europe's position as the world's leading tourist destination, improve services and highlight diversity

The European Commission has unveiled a new Sustainable Tourism Strategy aimed at enhancing Europe's position as the leading global tourist destination. This strategy focuses on promoting sustainable tourism across various regions, recognizing its value for communities while mitigating tourist pressures in certain areas. It aims to support businesses, develop workforce skills, and improve traveler experiences. The strategy also emphasizes the importance of diversity in Europe, encouraging tourism throughout the year and in lesser-known destinations. Additionally, it seeks to enhance mobility and infrastructure, address labor shortages, and leverage EU funding to support sustainable tourism initiatives.