'Copy and paste' to overcome the ultra wave taking over social media
André Janones' strategy to counter toxic social media content in Brazil is being adopted in Spain ahead of the November 29 elections. By ignoring inflammatory messages, the algorithm stops promoting them, as demonstrated by Janones' campaign efforts. The left in Spain is now using WhatsApp to mobilize voters, although not as effectively as Janones. The 'copy and paste' method is gaining traction, encouraging users to share links to positive content instead of engaging with negativity. This approach aims to build a more constructive narrative and reduce the amplification of falsehoods. While its effectiveness in mobilizing leftist voters in Spain remains uncertain, it promotes a healthier online discourse.
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