From November 4, the card "Dedicated to you" will be operational: 500 euros for food purchases

Starting November 4, over one million families will receive 500 euros on the Carta dedicata a te 2026 to purchase quality food products, primarily from Italian supply chains. The card excludes alcoholic beverages and aims to support families facing rising costs. It is a collaboration involving various ministries and organizations, including INPS and Federdistribuzione, which offers an additional 15% discount for cardholders. Beneficiaries are identified based on income and family composition, with automatic credits for existing cardholders. New recipients must collect and activate their cards at post offices by mid-December. The initiative has allocated over 2.7 billion euros to assist families without other aid.