Digital Fairness Act: EU cracks down on stealth influencer ads and manipulative app design

The European Commission plans to introduce the Digital Fairness Act (DFA) to regulate social media influencers and combat manipulative online practices. Critics argue the legislation lacks sufficient measures against addictive features and personalized advertising. The DFA aims to ensure transparency in influencer marketing and prevent misleading consumer choices. It also seeks to simplify subscription cancellations and restrict deceptive data-sharing practices. While some experts view the proposal as a positive development, they emphasize the need for stronger regulations to address addictive design elements.